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The web site states the following, "Great Questions To Ask A Private School." I noticed that the web site also said " In a time of public education decay, demand for high ranks on private school exams." They also said " While many critics believe public education is a failure, nothing is being done to improve the standards for our children. This lack of vital change in our school system has many parents seeking alternative solutions within the private sector. How Important Are These Private School Exams? Independent School Entrance Exam ISEE FAQ. Upper Level for child." The meta header had private school exams as the first optimized keyword. This keyword is followed by private school exam, ISEE exam, and SSAT exam which isn't as important as private school exams. The other words privateschoolexams.com uses is ISEE. SSAT is included and will not be viewed by web crawlers.